Copenhagen · 12 placements · open bidding
It is silver, it is rusty, and it drives this city every single day. Twelve panels are for sale. You pick the panel, you name the price, and we film the whole thing.
Bonnet
The single biggest flat surface on the car and the only one that faces the people walking towards it. If we shoot one hero photo of this car, your logo is in it.
Every person at every crossing, every dashcam, every drive-thru.
Not released yet
2.500 kr/mo
+ 500 kr vinyl, once
Driver door
Copenhagen is a bike city, and the driver door sits exactly at the height of a cyclist's face. Nowhere else on this car gets that many unavoidable close-range impressions.
Cyclists. All of them. Every single day, at eye level.
Not released yet
2.000 kr/mo
+ 400 kr vinyl, once
Tailgate
People do not choose to read a tailgate. They read it because the light is red and there is nothing else to look at. Average Copenhagen light: 40 seconds.
The captive audience stuck behind me at every light in the city.
Not released yet
1.600 kr/mo
+ 400 kr vinyl, once
Passenger door
This car spends more hours parked than moving, and it always parks with this side facing the pavement. It is a static billboard that changes street every night.
Pavement side. Everyone who walks past it while it is parked.
Not released yet
1.800 kr/mo
+ 400 kr vinyl, once
Roof
Nobody sells the roof, which is exactly why it works. It is the only panel that reads from above, and it is the panel every aerial shot in the content plan opens on.
Drone footage, multi-storey car parks, every window above ground floor.
Not released yet
1.400 kr/mo
+ 650 kr vinyl, once
Windscreen sunstrip
The most culturally loaded strip of vinyl in motoring. Half banner, half declaration of intent. Text only, and the shorter the name, the better it lands.
Head-on. The first thing you see when the car comes at you.
Not released yet
1.200 kr/mo
+ 250 kr vinyl, once
Rear quarter, driver side
Sits exactly where a driver looks before pulling out. An involuntary glance is still a glance, and this one costs less than a single boosted post.
Mirror-level for the lane alongside. The glance nobody chooses to make.
Not released yet
900 kr/mo
+ 250 kr vinyl, once
Rear quarter, passenger side
A 1.4 Polo gets overtaken constantly, and this is the panel doing the waving. Small, cheap, and seen from the one angle nobody else is buying.
Kerb side. Everyone who walks past, and everyone who gets past.
Not released yet
900 kr/mo
+ 250 kr vinyl, once
Tailgate lip
Ten centimetres of moulded plastic that Volkswagen insisted on calling aerodynamic in 2001. Perfect for a wordmark, useless for anything else, and priced accordingly.
The little factory bump on the boot lid. Not a spoiler. Close enough.
Not released yet
600 kr/mo
+ 150 kr vinyl, once
Fuel flap
Twenty-two centimetres square, opened by hand at every petrol station, and impossible to photograph without noticing. The cheapest logo on the car and the one people point at.
Whoever is standing at the pump behind me. Roughly twice a week.
Not released yet
450 kr/mo
+ 150 kr vinyl, once
Wing mirrors (pair)
You get both mirrors for one price. They appear in every over-the-shoulder driving shot we film, which makes this the best value placement for video specifically.
Both sides. Tiny. Always in frame on an interior shot.
Not released yet
400 kr/mo
+ 150 kr vinyl, once
Front wing, fully wrapped
This panel has to be fixed before the car passes its next inspection. Rather than putting it back to silver, one sponsor picks what colour it comes back as, the whole wing wrapped in your brand, your logo on top. The only panel on this car that is not grey.
Left front wing. Currently rusting through, and legally on borrowed time.
Not released yet
1.900 kr/mo
+ 1.200 kr vinyl, once
The pitch, briefly
Nobody looks at an ad on a bus. Everybody looks at a rusty silver Polo wearing twelve company logos. The joke is the distribution, and your brand is in on it.
km / month
hours parked / month
kr to start
My own logs, not a media agency's. Ask and I will show you the route data before you bid a krone.
One last panel
Twenty-five Danish winters, doing what Danish winters do. It has to be fixed before the car passes its next inspection, so somebody gets to decide what colour it comes back as.
What you are actually buying
I make content for a living. This car is a set and the sponsors are the cast. A panel buys you a place in everything shot around it.
The day your vinyl goes on, we shoot it. Cut for vertical, yours to post.
It is my daily driver and a recurring character. Your panel is in frame, free.
Your logo out in the city, in the rain. Licensed to you, no strings.
Every post credits the sponsors on the car. Twelve brands, one running story.
The board
Each panel runs a 15 day round. Highest bid when the clock hits zero takes it, and a bid in the last three minutes pushes the clock out so nobody wins by sniping. Nothing is charged unless you win. No account needed, just a company, a card and a number.
The prices below are what I am asking, not what you have to pay. On a panel nobody has bid on yet, bid whatever you think it is worth and see if it stands. You just cannot take a panel off somebody by offering less than they did.
Win a panel and it is yours for about two and a half months. Then it goes back up, opening at whatever it last sold for. Winners are announced straight away and named a week later.
Bonnet · 120 × 60 cm · +500 kr vinyl
2.500 kr
not released
Driver door · 110 × 45 cm · +400 kr vinyl
2.000 kr
not released
Tailgate · 95 × 50 cm · +400 kr vinyl
1.600 kr
not released
Passenger door · 110 × 45 cm · +400 kr vinyl
1.800 kr
not released
Roof · 110 × 90 cm · +650 kr vinyl
1.400 kr
not released
Windscreen sunstrip · 130 × 16 cm · +250 kr vinyl
1.200 kr
not released
Rear quarter, driver side · 55 × 35 cm · +250 kr vinyl
900 kr
not released
Rear quarter, passenger side · 55 × 35 cm · +250 kr vinyl
900 kr
not released
Tailgate lip · 70 × 10 cm · +150 kr vinyl
600 kr
not released
Fuel flap · 22 × 22 cm · +150 kr vinyl
450 kr
not released
Wing mirrors (pair) · 20 × 12 cm · +150 kr vinyl
400 kr
not released
Front wing, fully wrapped · 90 × 55 cm · +1.200 kr vinyl
1.900 kr
not released